Teal Incense Box Packaging Design
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A blurred woman walking past a white brick wall while another person arranges photos on a wall art display.

ROOTED IN STRATEGY & SIMPLICITY

GROUNDED BRANDING for
WELLNESS FOUNDERS
& CREATIVES

GROUNDED BRANDING for WELLNESS FOUNDERS &
CREATIVES

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Juniper & Co Hair Care Packaging | Print Design | Card Design
Moodboard Inspiration | Moodboard Lifestyle Photography
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INTUITIVE DESIGN

â—†

MEMORABLE STORYTELLING

â—†

TIMELESS VISUALS

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INTUITIVE DESIGN â—† MEMORABLE STORYTELLING â—† TIMELESS VISUALS â—†

Skincare Bottle + Box Packaging Design

CLARIFY YOUR CREATIVE VISION

MASTER your
VISUAL STYLE

Your business has evolved. Your branding should, too. When you work with me, we’ll define your vibe and create a consistent visual system that supports how your business shows up today. If you’re ready to grow with intention, let’s connect.

BOOK A CALL
Logo of the Los Angeles Times with the text 'Clients Featured In Los Angeles Times'.
Text-based graphic showing a logo and the words 'Clients Featured In VCRreporter'.
Logo for edible Ojai & Ventura County, featuring text 'Clients Featured In' above.
Typography graphic with the words "Clients Featured In Forbes"
Graphic with text 'Clients Featured In Greater Palm Springs California' and a stylized palm tree logo.
Skincare Bottle + Box Packaging Design

CLARIFY YOUR CREATIVE VISION

MASTER your
VISUAL STYLE

Your business has evolved. Your branding should, too. When you work with me, we’ll define your vibe and create a consistent visual system that supports how your business shows up today. If you’re ready to grow with intention, let’s connect.

BOOK NOW
VIEW SERVICES
A circular logo with a gold splash icon in the center and the text 'Let's Flourish Together' written repeatedly around the circle in gold on a white background.
Woman arranging paper swatches and images on a white wall.
A torn piece of beige textured paper with uneven edges.
Handwritten text that says 'Better Branding Starts Here' in dark blue cursive.
Person writing with a black marker on a large sign that reads 'RODY OBEY' and 'Jacqui', with other text and circles indicating it is a design or advertising poster.

OUR CREATIVE VISION

We craft timeless brands.

Say it with us— no one should have to deal with generic branding. That’s why we’re focused on harnessing the power of design to expertly craft brands that stand the test of time.

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LEARN MORE

Services

Creative Consulting

For those that need support with making design decisions. Through conversation, we’ll identify gaps, priorities, and opportunities, helping you make confident choices for your brand.

Logo + Brand Identity Design

For businesses ready to own their presence. This is a collaborative process to clarify your creative direction and translate it into a cohesive visual style, one that feels considered, consistent, and aligned across every touchpoint.

Learn More

Website Design

We’ll design a site that’s structured, intuitive, and visually aligned with your brand, so visitors can quickly understand what you offer, why it matters, and how to take action.

Packaging + Print Design

Physical materials require a special kind of attention. From packaging to printed pieces, this work considers format, production, and real-world use to create designs that hold up in practice and in context.

Services

Creative Consulting

For those that need support with making design decisions. Through conversation, we’ll identify gaps, priorities, and opportunities, helping you make confident choices for your brand.

Logo + Brand Identity Design

For businesses ready to own their presence. This is a collaborative process to clarify your creative direction and translate it into a cohesive visual style, one that feels considered, consistent, and aligned across every touchpoint.

Website Design

We’ll design a site that’s structured, intuitive, and visually aligned with your brand, so visitors can quickly understand what you offer, why it matters, and how to take action.

Packaging + Print Design

Physical materials require a special kind of attention. From packaging to printed pieces, this work considers format, production, and real-world use to create designs that hold up in practice and in context.

Learn More
Shampoo Packaging Design Aesthetic
Lion Logo Window Decal Wellness

AESTHETIC + INTENTION

My process is built to bring clarity and cohesion to your brand so every touchpoint, from your visuals to your voice, works together with intention. Whether you’re refining or rebuilding, I offer strategic and design support to help you align what you’ve built with where you're headed.

VIEW SERVICES

HEART-LED LEADERSHIP

Meet Alex

I partner with wellness founders and experience-driven brands to refine and elevate their brand with clarity and intention.

If your current brand no longer reflects the quality of what you’ve built, you’re in the right place. Together, we’ll shape a brand that’s ready for your next big move.

Alex Portrait on Green Couch
GET IN TOUCH

AESTHETICS + INTENTION

My process is built to bring clarity and cohesion to your brand so every touchpoint, from your visuals to your voice, works together with intention. Whether you’re refining or rebuilding, I offer strategic and design support to help you align what you’ve built with where you're headed.

Three open boxes of matches labeled "Solvare." The boxes are pastel yellow, blue, and beige and are arranged diagonally on a light textured surface, casting shadows. The yellow box is closed, the blue box has matches inside, and the beige box is also closed.

where STRATEGY
meets SOUL

A colorful postcard features a beach scene with six women running along the shoreline, wearing swimsuits and cover-ups, smiling. Text on the postcard reads, "we're not like other girls." To the right, there are images of two women sitting outdoors, chatting, with a description of a travel community called Aspiring Bohemian, highlighting features like trip planning, curated experiences, and community subscription information.
Three boxes of matches in light pastel colors, including beige, blue, and green, arranged diagonally on a light surface. One box is open, revealing matches inside.

Where Strategy Meets Soulful Design

MAGNETIC

✹

SOULFUL

✢

ALIGNED

✹

EXPANSIVE

✢

INTENTIONAL

✹

COHESIVE

✢

MAGNETIC ✹ SOULFUL ✢ ALIGNED ✹ EXPANSIVE ✢ INTENTIONAL ✹ COHESIVE ✢

HEART-LED LEADERSHIP

MEET ALEX

I partner with wellness founders and experience-driven brands to refine and elevate their brand with clarity and intention.

If your current brand no longer reflects the quality of what you’ve built, you’re in the right place. Together, let’s shape a brand that’s ready for your next big move.

A woman sitting on a green sofa, with a large potted plant nearby, appears to have two images of her side by side, one clear and one blurred.
GET IN TOUCH

Clients Featured In

Logos of Forbes, edible Ojai & Ventura County, Los Angeles Times, Greater Palm Springs California, and V.C. Reporters.
Eirene Skincare Tincture Bottle Packaging Design | Skincare Label Design
Lion & Lotus Wellness Coaching | Yoga Mat | Logo Design
Eirene Skincare Tincture Box Packaging Design | Skincare Label Design
Lola Parfum Perfume Packaging Design | Minimalist Hang Tag Design
Lumina Skincare Brand Playbook Design | Skincare Logo + Packaging Design
Solvare Hotel & Spa | Incense Box Packaging Design | Fragrance Collection
Philomena Floral Studio | Logo Design | Packaging Tape, Shipping Tape Design
Juniper + Co Shampoo Bottle Design

Client Love

Alex was an absolute pleasure to work with from start to finish. She listened to my vision for my brand and brought it to life in an extremely creative way. I have received so much wonderful feedback on the work she has done.

—MURRYE, MYR CANDLES

LOVE LETTERS

  • Alex was an absolute pleasure to work with from start to finish. She listened to my vision for my brand and brought it to life in an extremely creative way. I have received so much wonderful feedback on the work she has done.

    —Murrye Bernard, MYR Candles

  • Alex was a complete professional to deal with. She provided quick follow-ups, and came up with solutions, going above and beyond to make sure we got what we needed. I highly recommend Alex Tailor Design to anyone looking for design solutions!

    —Khushi Goenka, Sunny State Studios

  • It was so great working with Alex! She was responsive and knowledgable and did a great job bringing my vision to life.

    —Barrie Cohen, Meiners Oaks Community Garden

  • Alex was so pleasant to work with and took the time to really learn about me, my business, and the ideas behind my brand. The finished product reflects her high level of both attentiveness and sheer talent.

    —Erica Benn, Razem Consulting

  • I appreciated Alex taking my words and brainstorming session to come up with actual brand color palettes. That is what a true creative can do for you and your business! She was able to take my ideas and bring them to life when it was so hard for me to do so. She is so talented.

    —Cari Vargas, The Radiant Womb

We all need a vacay (or two, ore three)! At a certain point, real freedom (the kind that lets you travel, rest, and fully step away) doesn’t come from working harder. It comes from building systems that run without you, and your brand is one o
Now I don’t normally make a big fuss about this kind of stuff… But it’s my BIRTHDAY! and something about turning 27 has got me feeling all bubbly, sort of old and mostly excited for what’s to come. When I sat down to reflec
On my morning walk today, a simple thought struck me: If you don’t see the value in what you do, how can you expect anyone else to? I see this often with smart, capable business owners still second-guessing themselves, still downplaying their

FOLLOW ALONG ON SOCIAL

We all need a vacay (or two, ore three)! At a certain point, real freedom (the kind that lets you travel, rest, and fully step away) doesn’t come from working harder. It comes from building systems that run without you, and your brand is one o
Now I don’t normally make a big fuss about this kind of stuff… But it’s my BIRTHDAY! and something about turning 27 has got me feeling all bubbly, sort of old and mostly excited for what’s to come. When I sat down to reflec

what our clients are saying:

  • Alex was an absolute pleasure to work with from start to finish. She listened to my vision for my brand and brought it to life in an extremely creative way. I have received so much wonderful feedback on the work she has done.

    Murrye, MYR Candles

  • Alex was a complete professional to deal with. She provided quick follow-ups, and came up with solutions, going above and beyond to make sure we got what we needed. I highly recommend Alex Tailor Design to anyone looking for design solutions!

    Khushi Goenka, Sunny State Studios