The Client
Infertility Unfiltered
The Project
• LOGO REDESIGN
• BRAND STORY + IDENTITY
• MARKETING COLLATERAL
Education. Support. Sisterhood.
Meet Infertility Unfiltered, a compassionate infertility support group committed to education, support and sisterhood.
To commemorate IU’s four year anniversary, I worked with their team to conceptualize and execute a celebratory brand refresh.
The Client
Infertility Unfiltered
The Project
• LOGO REDESIGN
• BRAND STORY + IDENTITY
• MARKETING COLLATERAL
Education. Support. Sisterhood.
Meet Infertility Unfiltered, a compassionate infertility support group committed to education, support and sisterhood.
To commemorate IU’s four year anniversary, I worked with their team to conceptualize and execute a celebratory brand refresh.
The Logo
We conceived a fresh visual strategy based upon IU’s preexisting ethos and brand pillars. Their mission— to provide unparalleled support to women in every stage of their infertility journey— inspired a noble color palette, energized logo, warm stock photography and more.
The Logo
We conceived a fresh visual strategy based upon IU’s preexisting ethos and brand pillars. Their mission— to provide unparalleled support to women in every stage of their infertility journey— inspired a noble color palette, energized logo, warm stock photography and more.
I reimagined IU’s previous logo to feel more personable and poppy. Friendly and clean, this logo greets clients for all walks of life with a welcoming embrace. I customized the text to convey a sense of flexibility and interconnectedness. A pineapple icon doubles as a monogram, and the subtle way of the letter “I” connotes flexibility and femininity.
Past Logo + Concepts
I reimagined IU’s previous logo to feel more personable and poppy. Friendly and clean, this logo greets clients for all walks of life with a welcoming embrace. I customized the text to convey a sense of flexibility and interconnectedness. A pineapple icon doubles as a monogram, and the subtle way of the letter “I” connotes flexibility and femininity.
Print Collateral
We crafted new business cards, brochures and postcards in just two weeks of completing IU’s new identity design. These print pieces can now be found in IU’s partnering infertility clinics and doctors’ offices.
Print Collateral
We crafted new business cards, brochures and postcards in just two weeks of completing IU’s new identity design. These print pieces can now be found in IU’s partnering infertility clinics and doctors’ offices.
