The Client
Moorten Garden
The Project
• LOGO REDESIGN
• ILLUSTRATION
• BRANDED SWAG
A Desert Gem
If you ever find yourself in Palm Springs, you cannot pass up the opportunity to visit Moorten Botanical Garden. With over 3,000 plant varieties on display, this arboretum is a plant lover’s paradise AND my dream rebrand project.
The Client
Moorten Garden
The Project
• LOGO REDESIGN
• ILLUSTRATION
• BRANDED SWAG
A Desert Gem
If you ever find yourself in Palm Springs, you cannot pass up the opportunity to visit Moorten Botanical Garden. With over 3,000 plant varieties on display, this arboretum is a plant lover’s paradise AND my dream rebrand project.
The Logo
I reimagined the original logo into an energetic, stylish wordmark that captures the essence of Palm Springs' iconic mid-century modern design. The textured sans-serif typeface enhances the garden’s rustic, adventurous spirit, while a fifties-inspired color palette evokes the vibrant cacti collection awaiting visitors.
The Logo
I reimagined the original logo into an energetic, stylish wordmark that captures the essence of Palm Springs' iconic mid-century modern design. The textured sans-serif typeface enhances the garden’s rustic, adventurous spirit, while a fifties-inspired color palette evokes the vibrant cacti collection awaiting visitors.
Illustrations
I created an extensive suite of custom illustrations to accompany the final logo mark. The illustrated subjects— cacti, hummingbirds, lizards, doves and more— speak to Moorten’s wonderfully rich variety of flora and fauna. These drawings also speak to the property’s history.
Illustrations
I created an extensive suite of custom illustrations to accompany the final logo mark. The illustrated subjects— cacti, hummingbirds, lizards, doves and more— speak to Moorten’s wonderfully rich variety of flora and fauna. These drawings also speak to the property’s history.
The Swag
The Moorten Garden is a longstanding, beloved fixture of downtown Palm Springs. With this in mind, I knew it was essential to design a visual identity that fully honors its past, present and future. The Moorten family and I landed on a suite of logos that can be applied to things like T-shirts, tote bags, pendants, stickers, postcards and so much more.
The Swag
The Moorten Garden is a longstanding, beloved fixture of downtown Palm Springs. With this in mind, I knew it was essential to design a visual identity that fully honors its past, present and future. The Moorten family and I landed on a suite of logos that can be applied to things like T-shirts, tote bags, pendants, stickers, postcards and so much more.
