The Client
Razem Consulting
The Project
• LOGO DESIGN
Built in Brighton, Colorado
From The Ground Up
Razem was founded in 2023 in Brighton, CO. Founder Erica Benn, a solopreneur focused on community and work-life balance, needed a professional logo for her new construction consulting business.
Razem Consulting
The Client
The Project
• LOGO DESIGN
Built in Brighton, Colorado
From The Ground Up
Razem was founded in 2023 in Brighton, CO. Founder Erica Benn, a solopreneur focused on community and work-life balance, needed a professional logo for her new construction consulting business.
A Strong Foundation
Our challenge was to balance artistic expression with the level of professionalism required for Erica’s work with the City of Boulder. While construction branding can often feel macho, we wanted Razem to appear as confident and capable as Erica herself.
A Strong Foundation
Our challenge was to balance artistic expression with the level of professionalism required for Erica’s work with the City of Boulder. While construction branding can often feel macho, we wanted Razem to appear as confident and capable as Erica herself.
Here are the sketches that started at all. Erica and I export a variety of logo concepts together before nailing the final designs.
Here are the sketches that started at all. Erica and I export a variety of logo concepts together before nailing the final designs.
I transformed Erica's Canva logo concepts into a cohesive logo system, with each version thoughtfully capturing elements of Colorado’s natural landscape—the jagged Flatirons, a hawk symbolizing leadership and strength, and the moon and star representing femininity and intuition.
We transformed Erica's Canva logo concepts into a cohesive logo system, with each version thoughtfully capturing elements of Colorado’s natural landscape—the jagged Flatirons, a hawk symbolizing leadership and strength, and the moon and star representing femininity and intuition.
Altogether Now
Together, we developed an integrated logo system that perfectly aligned with Erica’s brand story, empowering her to consistently present herself professionally. She walked away from our project with every logo file she could need, a sleek business card, a professional letterhead, and the confidence to build her company on a solid foundation.
Altogether Now
Together, we developed an integrated logo system that perfectly aligned with Erica’s brand story, empowering her to consistently present herself professionally. She walked away from our project with every logo file she could need, a sleek business card, a professional letterhead, and the confidence to build her company on a solid foundation.
